
CONVERSION ARCHITECTURE
(Website Design)
— rules & requirements
Role Overview
This role focuses on executing high-conversion authority websites based on strategic architecture defined by the Valorsic team.
You will be responsible for building clean, fast, credibility-driven websites for consultants, founders, and B2B service brands.
This is an execution role. All positioning, structure, messaging, and conversion direction will be provided by the Valorsic team.Scope of Work
You may be required to deliver:
- Full website design or no-code/low-code development experience
- Responsive layouts (desktop, tablet, mobile)
- Conversion-focused page structures
- CMS setup (when required)
- animations and interactions
- Landing pages or multi-page authority websites
Our focus is clarity, trust, and conversion.Minimum Experience
- 2–5 years of website design experience
- Minimum 5 live website projects
- Experience working with service businesses, consultants, agencies, or B2B brands
- Experience with international or professional clients preferred
Local projects are acceptable if quality and business relevance are strong.Portfolio Requirements
Your portfolio must demonstrate:
- Live websites (not only design mockups)
- Clean, minimal, professional layouts
- Clear structure and information hierarchy
- Mobile responsiveness
- Real business context for each project
Automatic rejection if:
- Only templates with minor changes
- Trend-heavy or experimental UI without business purpose
- No live links
- Over-designed, cluttered, or visually flashy workDesign & Build Standards
You should be able to:
- Design for clarity, credibility, and trust (not decoration)
- Follow provided wireframes, structure, and messaging
- Maintain visual consistency with brand identity
- Build pixel-accurate responsive layouts
- Optimize for performance and smooth interactions
If you prefer full creative freedom or experimental UI work, this role is not a fit.Platforms & Tools
Experience with one or more modern premium website platforms is required, such as:
- Framer
- Webflow
- Readymag
- Editor X / Wix Studio
- Squarespace (advanced custom builds)
- Other high-quality no-code / low-code platforms
Applicants should be comfortable working within structured design systems and delivering clean, scalable builds.
Figma proficiency is required for design collaboration and handoff
Work Process & Communication
- All feedback is consolidated and delivered by the Valorsic team
- Direct client communication is not allowed unless explicitly assigned
- Final design and structural decisions are controlled by Valorsic
- Timely communication required (response within 24–48 working hours)
- Ability to handle 1–2 active projects when assignedRevisions & Scope
- Projects include 2–3 revision rounds depending on scope
- Additional changes outside scope may be billed separately
- Work must follow defined timelines and milestonesPerformance & Technical Expectations
- Fast loading and optimized performance
- Clean responsive behavior across devices
- Accessibility best practices (contrast, readability, structure)
- Clean CMS structure when used
- Smooth, minimal, professional interactionsProject Handover
Final delivery must include:
- Fully built and published website
- Organized structure, components, and styles
- CMS setup (if applicable)
- Transfer of project ownership to Valorsic or client account
- Basic post-launch support for minor fixes (up to 32 days)Originality & Quality
- All work must be custom and built specifically for the project
- No template-heavy reuse across multiple clients
- Inspirations are acceptable, but final execution must be distinct and professional
- Any plagiarism or reuse of existing client work results in immediate terminationLegal & Confidentiality
- NDA and contractor agreement required before project start
- Full intellectual property rights transfer to Valorsic upon final payment
- All client work must remain confidential and cannot be shared publicly without approvalPayment Structure
- Fixed project fees only (no hourly work)
- Standard milestone structure:
25% project start
25% design/build approval
50% final delivery
(Milestones may vary depending on project scope)
EVALUATION TASK (MANDATORY)
Shortlisted applicants may be given a small evaluation task.
- Based on a real page section or layout brief
- Used to evaluate structure, layout thinking, and execution quality
- This is not a full website build
All submitted evaluation work remains confidential and may not be shared publicly.
AUTHORITY SYSTEMS
(Marketing Execution)
— rules & requirements
Role Overview
This role focuses on executing authority-building marketing systems based on strategic direction defined by the Valorsic team.
You will be responsible for improving visibility, credibility, and long-term demand for consultants, founders, and B2B service brands.
This is an execution role. Positioning, messaging direction, and strategic priorities will be provided by the Valorsic team.Scope of Work
You may be required to deliver:
- SEO strategy and execution for authority websites
- Content optimization and search visibility improvement
- On-page SEO structure and technical recommendations
- Keyword and topic research aligned with positioning
- Authority and credibility signal improvement (E-E-A-T factors)
- Basic analytics tracking and performance reporting
We do not focus on growth hacks, traffic manipulation, black-hat tactics, or short-term ranking tricks.
Our focus is long-term authority, trust, and qualified visibility.Minimum Experience
- 2–5 years of SEO or digital marketing experience
- Minimum 3 completed SEO or organic growth projects
- Experience working with service businesses, consultants, agencies, or B2B brands
- Understanding of long-term organic growth and authority building
Experience with international or professional clients preferred.
Local projects are acceptable if quality and results are strong.Portfolio Requirements
Your portfolio must demonstrate:
- Real websites or campaigns worked on
- Clear explanation of strategy and actions taken
- Measurable outcomes (traffic quality, rankings, leads, or visibility improvement)
- Work focused on business impact, not vanity metrics
Automatic rejection if:
- Only keyword reports without implementation
- Focus on traffic volume without business relevance
- Use of outdated or manipulative tactics
- No real case contextCore Skill Expectations
You should be able to:
- Perform structured SEO audits
- Identify content and structure gaps
- Optimize website architecture and page structure
- Align keyword strategy with positioning and business intent
- Improve credibility signals (author profiles, structured data, content depth)
- Work within an existing brand and content strategy
If you prefer aggressive growth tactics or experimental ranking shortcuts, this role is not a fit.Tools
Experience with professional SEO and analytics tools is required, such as:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs, SEMrush, or equivalent
- Keyword and content research tools
Applicants should be comfortable working with data and turning insights into clear action steps.Work Process & Communication
- All strategic direction and priorities come from the Valorsic team
- Direct client communication is not allowed unless explicitly assigned
- Final decisions and priorities are controlled by Valorsic
- Timely communication required (response within 24–48 working hours)
- Ability to handle ongoing optimization work when assignedRevisions & Scope
- Work follows defined scope and deliverables
- Strategy or audit includes 2–3 revision rounds if required
- Additional work outside scope may be billed separately
- Execution must follow agreed timelines and milestonesQuality Standards
- All work must follow search engine guidelines and ethical practices
- No black-hat, spam, automated link schemes, or manipulative tactics
- Recommendations must be practical and implementation-focused
- Focus on long-term stability, not short-term spikesDeliverables
Depending on scope, deliverables may include:
- SEO audit document
- Keyword and topic strategy
- On-page optimization plan
- Content optimization recommendations
- Technical issue reports
- Monthly performance summary (if ongoing)Legal & Confidentiality
- NDA and contractor agreement required before project start
- All strategies, data, and deliverables are owned by Valorsic upon final payment
- Client data and information must remain confidential
- Work cannot be shared publicly without approvalPayment Structure
- Fixed project or monthly retainer only
- No hourly work
- Standard milestone structure varies based on scope
EVALUATION TASK
Shortlisted applicants may be given a small evaluation task.
- Example: mini SEO audit of a page or keyword opportunity analysis
- Used to evaluate thinking, prioritization, and practical recommendations
- This is not a full strategy or campaign
All submitted evaluation work remains confidential and may not be shared publicly.
CATEGORY POSITIONING
(Brand Identity Design)
— rules & requirements
Role Overview
This role focuses on executing visual brand identities based on strategic positioning defined by the Valorsic team.
You will be responsible for building clean, credible, authority-driven identity systems for consultants, founders, and B2B service brands.
This is an execution role, not a creative direction role. All strategic direction, positioning, and messaging will be provided.Scope of Work
You may be required to deliver:
- Logo systems (not single logo marks)
- Complete visual identity (color, typography, layout rules)
- Brand guidelines
- Social and profile visual kits
- Basic website visual direction (when required)
We do not do mass branding, trend-based logos, or template work..Minimum Experience
- 2–5 years of brand identity design experience
- Minimum 5 complete identity projects (logo + full system)
- Experience working with service businesses, consultants, agencies, or B2B brands
- Experience with international or professional clients preferred
Local projects are acceptable if the quality and business relevance are strong.Portfolio Requirements
Your portfolio must demonstrate:
- Logo with concept explanation
- Complete identity system (colors, typography, usage)
- Real-world applications (website, social, documents, etc.)
- Clean, minimal, professional visual style
- Clear business context for each project
Automatic rejection if:
- Only logo marks without system
- Heavy template usage
- Trend-heavy or experimental “Dribbble-style” work
- No explanation of business purposeDesign Standards
You should be able to:
- Design for clarity, credibility, and authority (not decoration)
- Work within an existing strategic direction
- Follow positioning and messaging provided by our team
- Maintain strict visual consistency across all assets
- Deliver production-ready files with clean structure and naming
If you prefer full creative freedom or experimental work, this role is not a fit.Tools
Required:
- Figma or Adobe Illustrator
- Ability to deliver organized, scalable vector assets
Preferred:
- Basic understanding of website layout or Framer structure (optional)Work Process & Communication
- All feedback is consolidated and delivered by the Valorsic team
- Direct client communication is not allowed unless explicitly assigned
- Final design direction and decisions are controlled by Valorsic
- Timely communication is required (response within 24–48 working hours)
- Ability to handle 1–2 active projects when assignedRevisions & Scope
- Projects include 2–3 revision rounds depending on scope
- Additional changes outside scope may be billed separately
- Work must follow defined timelines and milestonesFile Delivery Requirements
Final handover must include:
- Organized source files (Figma / Illustrator)
- Proper layer naming and structure
- Export-ready assets for web and social
- Complete brand guideline documentOriginality & Quality
- All work must be 100% original and custom
- No templates, stock-based identities, or copied styles
- Inspirations are acceptable, but final output must be distinct and non-generic
- Any plagiarism or reuse of existing work results in immediate terminationLegal & Confidentiality
- NDA and contractor agreement required before project start
- Full intellectual property rights transfer to Valorsic upon final payment
- All client work must remain confidential and cannot be shared publicly without approvalPayment Structure
- Fixed project fees only (no hourly work)
- Standard milestone structure:
25% project start
25% concept approval
50% final delivery
(Milestones may vary depending on project scope)
EVALUATION TASK (MANDATORY)
Shortlisted applicants may be given a small evaluation task.
- Duration: 1–2 hours maximum
- Based on a real project brief
- Used to assess structure, thinking, and execution quality
- This is not a full project and does not require complete identity development
All submitted evaluation work remains confidential and may not be shared publicly.
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